Confidence in your own skin and appreciation of its function to support a healthy skin barrier, regardless of how it looks.
'Boost your skin esteem and embrace your perfectly imperfect, but perfectly real skin'
What does ‘bad’ skin mean to you? Spots, blackheads, visible pores, oiliness or scarring – it might be more commonly known as ‘bad’ skin, but as far as we’re concerned it’s totally normal and that’s DEFINITELY no bad thing...
However, we also know that these common skin concerns have a real impact on young people’s self-esteem and confidence. That’s why Bioré and Ditch the Label have teamed up to launch our Skin Esteem campaign. Our mission is to help young people think differently about their skin, normalising real skin and embracing it’s imperfections, as well as being there to support them if they are struggling.
In our image obsessed society, we believe that young adults are under more pressure than ever to achieve ‘perfect’ skin, as they compare themselves to others in both real life and on social media. These unachievable ideals and constant comparisons can have a devastating impact on their day to day lives – affecting everything from how often they speak up in class to being scared to post an unfiltered selfie.
We want to change this. We want to help the next generation boost their skin esteem and embrace their perfectly imperfect skin. We want to celebrate the amazing job our skin does to protect us and keep us healthy – to take the ‘bad’ out of bad skin days, starting today.
How will we do this?
Bioré understand the skin issues experienced by young people, and its products are designed to make them feel good in their skin. Ditch the Label understands the issues and challenges that affect young people the most and are committed to providing the support and resources needed to overcome them.
Together, we have brought this expertise to offer targeted support for young people who are struggling as a result of their skin. As well as ensuring there are more Ditch the Label support mentors on hand to help young people who reach out asking for help, we have also created bespoke support resources, which share practical tips and advice for boosting your skin esteem.